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NewBBie has a growing community of BlackBerry owners that represents a significant market for products and services related to mobile phones…and more. Traditionally, BlackBerry owners were executives in larger institutions of business, government, and education. Today, technology professionals also commonly own BlackBerrys. With the advent of the BlackBerry Pearl, Curve, and Bold, a younger and more diverse audience is rapidly joining the ranks of BlackBerry owners.

Audience

NewBBie serves a community that is diverse–spanning nations, age groups, and ethnic backgrounds. Many are business users; many are strictly personal users. The primary language is clearly English but newBBie attracts significant attention from BlackBerry owners who speak Spanish and English. Below is a summary taken just before the time newBBie was migrated from its predecessor site:

June 2008 (before relocation of My BlackBerry Pearl 8130 site to newBBie.com site)

  • Page views since January 2008: 300,000
  • Monthly unique visitors: 26,000
  • Countries of visitors: 119
    • United States: 20,000 uniques per month (77%)
    • Canada: 2900 uniques per month (11%)
    • United Kingdom: 800 uniques per month (3%)
    • others: 2300 uniques per month (9%)

Present

Traffic is rapidly returning to the levels attained before the site relocation in July 2008. Check out the most recent statistics based on a different method of traffic analysis using the Quantcast service (click graph below to drill more deeply into newBBie traffic statistics):

 

Content

NewBBie’s content will evolve to meet the interests of its community. Currently, it consists of:

  • Blog articles
    • Reviews of products and services related to BlackBerrys
    • Tips and tricks to make BlackBerry use more fun and effective
    • Anecdotes about BlackBerry experiences–typically problems encountered and solutions discovered
    • Community commentary on article topics
  • Forums
    • Discussions about products and services related to BlackBerrys
    • Discussions about wireless carriers
    • Discussions about problems and solutions
    • Discussions about BlackBerry features and usage

Ad Gallery

We can accommodate almost any ad size and type (see Ad Submission Guidelines below for details). The best ad sizes for newBBie’s current design are:

  • Blog
    • Button, width=125px height=125px
    • Wide Skyscraper, width=160px height=600px
    • Banner, width=468px height=60px
  • Forums
    • Wide Skyscraper, width=160px height=600px

Ad Submission Guidelines

Submission rules are negotiable. We need and appreciate your business and will work hard to find agreeable terms. Below are some basic guidelines:

  • Ad formats: text, image, animation
  • Ad image formats: JPEG, GIF, PNG
  • Animation formats: Animated GIF, Adobe Flash

We are flexible and have few strict rules. The only non-negotiable rules are:

  • No ads that we deem potentially offensive to our community or the public at-large
  • No ads promoting anything illegal, immoral, or unethical
  • No ads that potentially would be detrimental to this site

Feel free to discuss with us advertising for public service or charity.

We may be able to offer attractive deals for start-up businesses with a modest advertising budget.

Rates

Standard rates are available upon request. We can be very flexible to meet your marketing and budgetary needs. Below are basic pricing models:

  • Pay per click (PPC): (contact us)
  • Cost per thousand (CPM): (contact us)

Contact Us

For more information, email kelly@newBBie.com.

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